Real Assets. Made Simple.

Why TREASURY was built

Because physical precious metals are timeless. The purchasing process doesn't have to be.

Physical precious metals have held a place in trade, industry, and wealth strategies for centuries. Nevertheless, the traditional purchase remains unnecessarily expensive and complicated for many people. 1-gram gold bars are among the most popular entry-level products; however, the premiums on these small units are often particularly high. Those who regularly purchase small bars repeatedly pay for manufacturing, packaging, and trading premiums.

TREASURY was developed to address exactly this problem. Our technology allows for the fractional purchase of physical precious metals within larger bullion structures starting from just $25. This enables the customer to start small while benefiting from the more efficient pricing structure of larger units.

At the same time, the TREASURY software integrates purchasing, customer-related metal allocation, 1:1 physical backing, AUTOPILOT, custody, inventory overview, liquidation, and physical acquisition into a single digital interface: features that are generally spread across multiple providers and processes in traditional precious metal purchasing.

TREASURY Founder

About the Founders

Benjamin Heyny

TREASURY Co-Founder

Benjamin Heyny represents entrepreneurship, vision, and the clear determination never to settle for mediocrity. Early on, he realized that financial independence, personal growth, and entrepreneurial success do not happen by chance but are the result of knowledge, discipline, and clear decisions.

His professional career began at an early age in the financial sector. In Austria, Benjamin worked independently as a state-certified financial advisor and securities broker, operating two of his own offices in Vienna. There, he gained early practical experience in wealth building, financial markets, and long-term financial planning.

In the following years, his focus increasingly shifted to entrepreneurship, sales, and the international development of companies and organizations. During this time, he developed a deep understanding of how to transform an idea into functional structures and how business models can be developed and scaled across different markets.

In parallel, Benjamin focused intensively on tangible assets, wealth building, and precious metals. For him, gold, silver, platinum, and palladium do not represent short-term trends, but rather real physical assets with a millennia-old history and a special role within long-term wealth strategies.

Benjamin has also summarized his experiences and thoughts on financial, geographical, and temporal independence in his book „DIE FREIHEIT JENSEITS DER MATRIX – Dein Weg zur finanziellen Unabhängigkeit“, which is available on Amazon.

As the founder of COINDROP, Benjamin, together with Jayson Arfmann, ultimately developed the vision for TREASURY: to connect the traditional precious metals market with the possibilities of a modern digital platform, making access to physical precious metals easier, more flexible, and contemporary.

His conviction is clear: Proven values do not require outdated structures. Technology can simplify processes and provide people with modern access to purchasing, professional storage, and management of physical precious metals.

With TREASURY, Benjamin pursues a long-term vision: combining the stability of physical precious metals with the simplicity and flexibility of modern technology.

Jayson Arfmann

TREASURY Co-Founder

Jayson Arfmann brings decades of experience as an entrepreneur, CEO, and international executive to TREASURY.

Throughout his career, Jayson has built, led, and developed companies in both traditional industries and international direct sales. This combination has provided him with a comprehensive understanding of what is necessary to sustainably scale organizations—from strong operational structures to modern sales and distribution strategies, and the development of international business relationships.

A significant part of his career is closely linked to the precious metals industry. Jayson has extensive leadership experience in this field and understands both the operational demands of the precious metals business and the challenges of making physical precious metals accessible to a large and international customer base.

In addition, he guided organizations through significant growth phases, developed sales and compensation strategies, and collaborated with independent entrepreneurs and executives worldwide.

His international experience encompasses numerous areas that are also crucial for the development of TREASURY – including international market development, payment processes, logistics, regulatory frameworks, and the establishment of strategic partnerships across countries and cultures.

This combination of traditional entrepreneurship, international business development, and experience in the precious metals sector continues to shape his leadership style: simplifying complex challenges, creating scalable systems, bringing together the right people and partners, and placing the customer at the center of every decision.

At TREASURY, Jayson focuses particularly on the strategic and operational development of the platform. His goal is to reduce traditional barriers in the purchase, professional storage, management, and liquidation of physical precious metals, creating a modern and practical customer experience.

The focus is on long-term strategy, international growth, strategic partnerships, and building an infrastructure that enables TREASURY to serve customers in various markets worldwide.

Two founders. One shared vision.

Benjamin Heyny and Jayson Arfmann share more than just their entrepreneurial experience. Over a decade ago, they successfully worked together. From that business collaboration, a close friendship developed over the years, characterized by mutual trust, shared values, and a similar vision of how sustainable companies should be built.

More than ten years later, they are bringing their diverse experiences together again in a joint project. Benjamin with his background in finance, entrepreneurship, international business development, and technology. Jayson with decades of leadership experience, international expansion, and extensive experience in the precious metals industry.

From this long-standing partnership and shared conviction, TREASURY was born. The core idea is simple: Access to physical precious metals should not be complicated in the digital age.

TREASURY therefore combines gold, silver, platinum, and palladium with a modern digital infrastructure, aiming to make the purchase, professional storage, management, and liquidation of physical precious metals simpler, more flexible, and more transparent.

What began more than a decade ago as a business collaboration is now continued with a shared long-term vision:

Real Metals. Modern Access. Built for the Future.

Our Five Principles

Real

The underlying asset is physical precious metal.

Simple

Buy, track holdings, build regularly, and sell through a modern digital interface.

Transparent

You will see the applicable executable price for each transaction before your confirmation.

Independent Custody

Physical custody is managed through professional third-party infrastructure. TREASURY does not operate its own vault.

Choice

Hold, use AUTOPILOT, liquidate, or request physical delivery for suitable products.

Who is behind TREASURY?

TREASURY is a precious metals brand of Coindrop LLC, 101 E Main St #202, Rexburg, Idaho 83440, USA. TREASURY is not an independent company. The informational website is intended for product information and integrates into the existing Coindrop Back Office for use.

What TREASURY is not

no bank
no broker or securities account
not an ETF or mutual fund
not a traditional financial product like a security, fund, or derivative
no cryptocurrency and no token
not a margin or leveraged product
no personal investment advice

Our Commitment

Make precious metals more accessible, store them professionally, and provide customers with greater flexibility in purchasing, building, selling, and physical acquisition.

real assets. made simple.

How TREASURY works Discover TREASURY